A Guide to Customer Personas

A Guide to Customer Personas

When it comes to marketing your business, one of the more useful concepts you will come across is customer personas. A well-created and used persona can improve your marketing, boost your sales and help you to improve the way you serve your customers. Here’s our...
FSB’s Digital Bootcamp

FSB’s Digital Bootcamp

On Wednesday, we spent our day at the FSB Digital Bootcamp, held at Devizes Town Hall. With 60 attendees and lots of caffeine flowing… we got under way…   Marketing on a Shoestring The first speaker was Lindsey Burden-Brown, from LBB Business Solutions. Lindsey...
A Small Business’s Guide to Social Media

A Small Business’s Guide to Social Media

Social media is everywhere. People spend hours everyday posting to Facebook, checking Twitter, viewing Instagram or connecting on Snapchat. For small businesses especially, social media is a game changer. It allows you to build a community of current and potential...
Writing a Decent Sales Email

Writing a Decent Sales Email

Driving sales for your business is about communication, whether you want to encourage a previous customer to re-order; a low-level buyer to boost their spend or turn a brand new prospect into a customer, a well written sales email is a vital tool. Creating that email...
A Beginner’s Guide to Copywriting

A Beginner’s Guide to Copywriting

Whether you are building your career at an employer or developing your own business, you will from time to time find that you need to produce some writing. This might be the results of research you have carried out or the content of your company’s website. It could be...
What is Marketing

What is Marketing

What is marketing? Put very simply, marketing is the process a company goes through to ensure that their potential customers know who they are, what they sell and how to find them. The Oxford English Dictionary define “marketing” as: “The action or business of...
Marketing for Start Up Businesses

Marketing for Start Up Businesses

Marketing for Start Up Businesses What is marketing? If you are just starting your business, the world of marketing might seem very foreign to you. I’m going to help you see how simple it can be. The key is trust. If you build up trust with a customer, they will be...