by ruthallen | Mar 5, 2018 | Copywriting, Where to Start
Whether you are building your career at an employer or developing your own business, you will from time to time find that you need to produce some writing. This might be the results of research you have carried out or the content of your company’s website. It could be...
by ruthallen | Sep 30, 2017 | Small Business, Where to Start
What is marketing? Put very simply, marketing is the process a company goes through to ensure that their potential customers know who they are, what they sell and how to find them. The Oxford English Dictionary define “marketing” as: “The action or business of...
by Ruth Allen | Sep 13, 2017 | Small Business, Where to Start
When it comes to marketing your small business online, you can get lost in all the acronyms and models and theories. Finding a way to explain it is quite difficult. Until last week, when I heard a fantastic podcast (by Target Internet) that summed up everything I was...
by Ruth Allen | Sep 5, 2017 | Small Business, Where to Start
Marketing for Start Up Businesses What is marketing? If you are just starting your business, the world of marketing might seem very foreign to you. I’m going to help you see how simple it can be. The key is trust. If you build up trust with a customer, they will be...
by Ruth Allen | Aug 14, 2017 | SEO, Small Business
SEO stands for Search Engine Optimisation. It is the process of making Google (and other search engines) like and therefore, rank your website. Here’s a very quick explanation to try and help demystify the acronyms…! PS – when we refer to Google, we...
by Ruth Allen | Aug 8, 2017 | Small Business, Social Media, Where to Start
What is social media & why should you be on it? You know you need to be on social media, but you don’t know how to start or what is expected of small businesses online. It’s really, actually quite simple, and doesn’t need to take hours. It can be just half...
by Ruth Allen | Aug 1, 2017 | Small Business, Where to Start
Who & Where are your Customers? Marketing to the right people at the right time will give you the best chance of being successful in your objectives. But how do you know what is right? How do you know where your customers are hiding out in their digital world?...
by Ruth Allen | Jul 25, 2017 | Small Business, Where to Start
How to Get Great Customer Reviews The best way to get your brand recognised for good service, is to give good service. It sounds obvious, but so many companies get it wrong! If you know your trade and are good at it, then good service should be relatively straight...
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