A Beginner’s Guide to Copywriting

A Beginner’s Guide to Copywriting

Whether you are building your career at an employer or developing your own business, you will from time to time find that you need to produce some writing. This might be the results of research you have carried out or the content of your company’s website. It could be...
What is Marketing

What is Marketing

What is marketing? Put very simply, marketing is the process a company goes through to ensure that their potential customers know who they are, what they sell and how to find them. The Oxford English Dictionary define “marketing” as: “The action or business of...
Marketing for Start Up Businesses

Marketing for Start Up Businesses

Marketing for Start Up Businesses What is marketing? If you are just starting your business, the world of marketing might seem very foreign to you. I’m going to help you see how simple it can be. The key is trust. If you build up trust with a customer, they will be...
What is SEO and why do you need it?

What is SEO and why do you need it?

SEO stands for Search Engine Optimisation. It is the process of making Google (and other search engines) like and therefore, rank your website. Here’s a very quick explanation to try and help demystify the acronyms…! PS – when we refer to Google, we...
How to Get Great Customer Reviews

How to Get Great Customer Reviews

How to Get Great Customer Reviews The best way to get your brand recognised for good service, is to give good service. It sounds obvious, but so many companies get it wrong! If you know your trade and are good at it, then good service should be relatively straight...