Small Business Archives -

How can I improve my Social Media following?

In the modern, connected world, it has become a truth of business that if you are not on social media, you may as well not exist. Most customers these days…

10 Things to ask a Web Designer BEFORE you agree to anything!

You're a small business owner and you need a website. Picture this: you’re a new business or have just decided to get a website. You know a friend or someone…

The Customer Experience – Every Detail Counts

The customer experience is vital to any business. It affects the chances of customers’ returning and how word of mouth spreads about your company. So what is the customer experience,…

Is Your Website User Friendly?

Ruth Allen ACIM
July 30, 2018
Analytics & Measurements / Small Business

[et_pb_section fb_built="1" _builder_version="3.0.47"][et_pb_row _builder_version="3.9"][et_pb_column type="4_4" _builder_version="3.9" parallax="off" parallax_method="on"][et_pb_text _builder_version="3.9"]A Practical guide to using Google Analytics to see if your website is user friendly? Most businesses now have a website. But…

A Guide to Customer Personas

When it comes to marketing your business, one of the more useful concepts you will come across is customer personas. A well-created and used persona can improve your marketing, boost…

FSB’s Digital Bootcamp

On Wednesday, we spent our day at the FSB Digital Bootcamp, held at Devizes Town Hall. With 60 attendees and lots of caffeine flowing… we got under way… Marketing…

What is Marketing

What is marketing? Put very simply, marketing is the process a company goes through to ensure that their potential customers know who they are, what they sell and how to…

How to Market a Small Business Online

When it comes to marketing your small business online, you can get lost in all the acronyms and models and theories. Finding a way to explain it is quite difficult.…