by ruthallen | Jun 13, 2019 | Small Business, Social Media
In the modern, connected world, it has become a truth of business that if you are not on social media, you may as well not exist. Most customers these days will expect to see a Facebook page or a Twitter account for any company they deal with, and to be able to have...
by ruthallen | May 15, 2019 | Small Business, Where to Start
You’re a small business owner and you need a website. Picture this: you’re a new business or have just decided to get a website. You know a friend or someone locally who builds websites and will do you a good deal. They build you a website and you’re happy...
by ruthallen | Dec 20, 2018 | Small Business, Where to Start
The customer experience is vital to any business. It affects the chances of customers’ returning and how word of mouth spreads about your company. So what is the customer experience, and what can you do to make sure it is perfect? What do we mean by customer...
by ruthallen | Jul 30, 2018 | Analytics & Measurements, Small Business
A Practical guide to using Google Analytics to see if your website is user friendly? Most businesses now have a website. But how good is it? How well was it built? Did the people who built it know about digital marketing, or are they ‘just’ designers. I do not...
by ruthallen | Jul 5, 2018 | Small Business, Where to Start
When it comes to marketing your business, one of the more useful concepts you will come across is customer personas. A well-created and used persona can improve your marketing, boost your sales and help you to improve the way you serve your customers. Here’s our...
by ruthallen | May 26, 2018 | Small Business, Where to Start
On Wednesday, we spent our day at the FSB Digital Bootcamp, held at Devizes Town Hall. With 60 attendees and lots of caffeine flowing… we got under way… Marketing on a Shoestring The first speaker was Lindsey Burden-Brown, from LBB Business Solutions. Lindsey...
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