by Ruth Allen ACIM | May 15, 2019 | Small Business, Where to Start
You’re a small business owner and you need a website. Picture this: you’re a new business or have just decided to get a website. You know a friend or someone locally who builds websites and will do you a good deal. They build you a website and you’re happy...
by Ruth Allen ACIM | Dec 20, 2018 | Small Business, Where to Start
The customer experience is vital to any business. It affects the chances of customers’ returning and how word of mouth spreads about your company. So what is the customer experience, and what can you do to make sure it is perfect? What do we mean by customer...
by Ruth Allen ACIM | Jul 5, 2018 | Small Business, Where to Start
When it comes to marketing your business, one of the more useful concepts you will come across is customer personas. A well-created and used persona can improve your marketing, boost your sales and help you to improve the way you serve your customers. Here’s our...
by Ruth Allen ACIM | May 26, 2018 | Small Business, Where to Start
On Wednesday, we spent our day at the FSB Digital Bootcamp, held at Devizes Town Hall. With 60 attendees and lots of caffeine flowing… we got under way… Marketing on a Shoestring The first speaker was Lindsey Burden-Brown, from LBB Business Solutions. Lindsey...
by Ruth Allen ACIM | Mar 26, 2018 | Email Marketing, Where to Start
Driving sales for your business is about communication, whether you want to encourage a previous customer to re-order; a low-level buyer to boost their spend or turn a brand new prospect into a customer, a well written sales email is a vital tool. Creating that email...
by Ruth Allen ACIM | Mar 5, 2018 | Copywriting, Where to Start
Whether you are building your career at an employer or developing your own business, you will from time to time find that you need to produce some writing. This might be the results of research you have carried out or the content of your company’s website. It could be...
