How to Get Great Customer Reviews
The best way to get your brand recognised for good service, is to give good service. It sounds obvious, but so many companies get it wrong! If you know your trade and are good at it, then good service should be relatively straight forward. Providing good service can be easy, the hard part is getting that person to then write a review.
Why do you need a written review?
Word of mouth is the best form of advertising you can get. It is honest and from real customers, so prospective customers are more likely to trust it.
How often do you buy a computer without looking at the customer reviews first? Or book a holiday? Review sites like TripAdvisor are all the rage now, because it is honest customers giving honest reviews.
Note: Yes there are some naughty people who still try and play the system, but that’s not the image you want to portray.
How could it help your business?
The fact that you’re reading this article means that you want to get good customer reviews, and who wouldn’t?
Years ago, people would chat in the local pub about good service they’d had and they would recommend decent companies. This still happens, but the digital world allows these comments to get halfway around the world in a matter of seconds. You can reach so many more prospective customers locally, nationally and even internationally, with a good review online.
Good Vs Bad Reviews
A lecturer once said to me
“a lie can be halfway around the world while the truth is still tying its shoelaces”
An odd analogy, but so true. A bad review, no matter how truthful, can spread so quickly, before you have time to react.
Getting the review – the “How To”
Keep giving good service.
Document who you do work for and if they were satisfied, just ask them for a verbal review.
Write it down as they’re saying it so you don’t forget.
Don’t use people’s full names unless they explicitly say you can.
Do use their exact words if you can.
If you offer a regular service, do offer an incentive (20% off their next invoice or similar)
Do put it up on your website
Do keep updating them, so prospective customers can always see recent jobs.
Good service is the key. If you give good service, even if things do go wrong, people will talk about you positively, whether that is online, or at the pub, or at the school gates… You want your name out there associated with good experiences.
Of course, I run RA Digital, which is a company that offers to do this for you… You just tell us the jobs you’ve done and we’ll contact your customers for you and write the testimonial for you!