Case Study : Yoga Sherborne
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Client Overview
Client Name: Yoga Sherborne
Industry: Health and Wellness
Location: Sherborne, Dorset
Website: www.yogasherborne.co.uk
INtroduction
Yoga Sherborne is a small business specialising in Yoga lessons within the Sherborne area.
They approached us for help with building a website to be more visible online, improving their member experience and developing a comprehensive marketing strategy.
Objectives
- Design, plan and build a website for the business
- Develop a marketing strategy to increase visibility locally
- To build an online digital strategy to be seen better online
- Improve the booking experience of current class attendees
challenges
- No website, only social media channels
- Business owner didnt know which way to turn
- Lack of a cohesive marketing strategy
- Paper and pen were king!
Solutions
Web Design
We designed and built the client’s website to make her visible online. We focussed on telling her story and to offer ‘free stuff’ to help improve user experience and conversion rates. Our approach included:
- A clean, modern design
- Mobile responsiveness
- Easy navigation
- Fast loading times
Marketing Strategy
We developed a comprehensive marketing strategy that included:
- SEO optimisation to improve search engine rankings
- Social media campaigns to increase brand awareness
- Email marketing to nurture leads and retain customers
- Using local publications and organisations to spread the word
Solutions
Our efforts yielded significant improvements for Yoga Sherborne:
- Website traffic: made possible!
- Class fill rate: Improved from 65% to 98%!
- Business Admin relief: Paperwork reduced by 60%!
“Ruth has been awesome, she is a great listener, really understanding my business before coming back with designs for a web site that were spot on. She delivered when she said she would and gave relevant and objective feedback throughout – I felt like we were collaborating and both wanted the best for my business.
Once launched Ruth has been so patient showing and giving me quick guides so I can keep the site updated myself … and where needed jumping in and helping me out.
I know what she has done works as I’m consistently at the top of Google searches in my area and 90% of my new clients come through that search and my website.
I highly recommend Ruth give her a call!
“
— Dawn Hart, Yoga Sherborne
Conclusion
By partnering with us, Yoga Sherborne was able to overcome their digital marketing challenges and achieve remarkable results.
If you’re a small business owner looking to grow your online presence and boost your marketing efforts, we’d love to help you achieve similar success.
